Protect the barrier
For dry skin, ask a pharmacist or clinician about a suitable fragrance-free emollient and follow its directions carefully.
For parents and carers
Young skin needs gentleness, not complexity.
Children usually need fewer products, simple routines and age-appropriate guidance. Skin Transformation Cream is not presented as a children's product.
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Start with less
Use lukewarm water, gentle cleansing only when needed, and products specifically intended for the child’s age.
Know when to ask
Seek advice for persistent irritation, pain, broken skin, spreading rash, infection or whenever a child seems unwell.
A considered daily ritual
Care that fits
real life.
For urgent concern, contact NHS 111 or the appropriate emergency service.
Contact customer care